How Enquirer reads a market's timing

Enquirer reads events that a company has made public about its own business, such as a new hire, a funding round, an FDA clearance or a new facility. Each one is checked at its source and dated. A stale or thin event is dropped.

No patient data and nothing private is used. A product recall goes to the client as a flag, and outreach waits unless the offer helps with the fix. Where no event exists, none is invented.

Enquirer tested this against its own campaign history. A public signal in the 180 days before contact did not go with more positive replies.

Every message in that test was written without reference to the event, so it does not measure messages written around one. Enquirer treats a public event as context for a conversation, never as the reason on its own to choose a company.