Industries
Industrial and manufacturing
Enquirer's practices are built for US companies that make, distribute, rebuild and service equipment for other businesses.
How Enquirer works in the sector
Growth in the sector usually runs on trade shows, distributors, field reps and repeat customers. The pipeline follows the show calendar, and new business often rests on a few veteran reps.
Buyers are operators who read plain, product-first messages. Enquirer maps the accounts that shows and distributors do not reach, often in a new territory or for a new product line, and sends outreach in the names of the client's own team.
For field teams, the software practice builds the daily tools that keep the CRM current and point each rep at the right accounts. For BOY Machines, existing customers were matched out of the outreach lists.
Selected work
BOY Machines
Enquirer ran outreach for BOY Machines, a US distributor of injection molding machines, sent in each field rep's own name on their own territory.
BOY Machines
Enquirer built a priority list that reaches every rep each morning, drawn from the CRM, open quotes and accounts that have gone quiet.
BOY Machines
Enquirer built a phone line where reps speak their visit notes, each written back into the CRM as a completed task.
BOY Machines
Enquirer built a rating engine that scores every account and contact each morning from real conversations, visits and quotes.
RW Martin
Enquirer ran outreach for RW Martin, an Ohio company that rebuilds and refurbishes equipment, sent in its own team's names.
Related
For work in industrial and manufacturing, contact the team.
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