Sales and go-to-market

Enquirer runs outbound across email and LinkedIn for companies that sell to a defined set of buyers. The work covers the buyer map and data, the messaging, the sending setup, reply handling and reporting.

Where buyers expect to hear from a person they know, the messages go out in the client's own people's names, from its field reps or its chief executive.

Scope follows the weak points a client actually has. Every metric Enquirer reports is defined before it is reported. The thinking on timing is set out in how Enquirer finds the moment.

Build Run Own is one offer inside the practice, a fixed four-month engagement. Month one designs the outbound unit around the client's weak points. Month two builds it and takes it live. Month three runs it on real numbers. Month four hands it over with the playbook, the dashboards and a trained operator.

At handover the sending domains, data, CRM records and playbook are set up in the client's name. The client's team runs the unit from there, or an optional managed service keeps Enquirer operating it.

Some companies start one step earlier, with a Reachable Buyer Map, a short read of how they grow and where outbound would add the most.