Yes. US medical and pharma is our flagship practice, and medtech manufacturers, distributors and service businesses are the center of it. We design the operation, run it for a fixed four months, prove it on real numbers, then hand it to your team.
SOLUTION
Outbound marketing operations for US medtech companies
We set up outbound marketing operations for medtech companies selling into the US market: the data system, the messaging, the outreach channels, the CRM and automation underneath, and the reporting on top. One accountable team runs it as one operation for four months, proves it on real numbers, then hands the whole thing to your team.
WHAT IT IS
The operations layer underneath your pipeline.
Outbound marketing operations is everything that has to work before a campaign can: who you target and where that data comes from, what you say and which claims it stays on, the channels that carry it, the CRM and automation that catch what comes back, and the reporting that tells leadership what it produced. Most medtech firms have pieces of this, a CRM here, an email tool there, a rep doing manual prospecting. Nobody owns the whole. We build and run the whole, as one operation with one point of contact, so marketing and business development stop being a collection of disconnected tools.
Marketing operations outsourcing, with an end date. Most B2B marketing operations outsourcing vendors are built to stay forever. We are built to leave. The operation is designed, staffed and run by us, proven on live numbers, then handed over with a trained operator. What you outsource is the build and the proof, not the capability.
WHAT IS INCLUDED
One operation, six working parts.
- Market and data systemIdeal customer profile, personas, verified healthcare B2B data, enrichment, segmentation.
- Messaging and campaign assetsPositioning, sequences, scripts and objection handling, written for the buyers medtech actually sells to.
- Outbound channelsData-driven lead generation over cold email and LinkedIn, the work an SDR team would do, without the ramp.
- CRM and automationClean CRM workflows, instant reply alerts, sales-admin automation. The revenue operations layer that makes it run.
- ReportingOne live view for leadership: conversations, meetings, cost per meeting and attributed pipeline.
- The operator and handoverA dedicated operator sourced, trained and transitioned to your team, plus the documented playbook.
HOW IT WORKS
Build, Run, Own, in four months.
- Build. We audit what exists, keep what works, and stand up what is missing: data, messaging, channels, CRM, automation and reporting, scoped to your real weak points, not the full menu.
- Run. We operate it in market alongside your team and prove it on real numbers. First conversations typically land in the first weeks, because day one capacity comes from warmed assets, not a cold start.
- Own. Your team takes over a documented, working operation with a trained operator inside it. An optional managed service is there only if you would rather we keep running it.
If your gap is specifically the sales side, start with outbound sales operations for medical and pharma. The two overlap by design. What we scope depends on where you are actually weak.
WHO IT IS FOR
Medtech firms selling B2B into the US market.
The fit is a medtech company with a real product and real revenue: device and equipment manufacturers, distributors and resellers, imaging and equipment service businesses, diagnostics and health tech companies selling business to business into US healthcare. Growth runs on trade shows, referrals and a small team, the website and social presence undersell the product, and there is no marketing operations function holding it together. That gap is exactly what this engagement fills.
We have named US medical clients on the record, on camera. You can watch those case studies on our resources page.
FAQ
Frequently asked questions.
Six parts run as one operation: the market and data system, messaging and campaign assets, outbound channels over email and LinkedIn, CRM and automation, leadership reporting, and the operator who runs it. You get one point of contact, never a row of vendors.
For four months, yes: we staff and run the operation so your team does not carry the build. The difference from standard B2B marketing operations outsourcing is the end state. We hand over the working operation, including a trained operator, instead of holding it on a permanent retainer.
No. The first month is a diagnosis. Whatever already works stays with the people doing it well, and we build only the parts that are missing or broken. Scoping to your real weak points is the operating rule, not a sales line.
Find out which parts of the operation you are missing.
Tell us how you grow today. We come back with a free readiness review: which channels you run, which are idle, and what we would build first. No obligation, and no call needed to get it.
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